Services
Customer intelligence, strategic direction & growth opportunities
The goal: Provide the strategic insights and customer intelligence needed to better understand your audience, uncover growth opportunities, and turn consumer behavior into actionable marketing strategies.
This engagement is designed for brands that have an existing marketing team but need deeper consumer understanding, sharper customer insights, and an experienced strategic partner to translate research and data into clear opportunities for growth.
What's Included
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Business Immersion — Understand your brand, goals, customer & growth challenges
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Consumer Research Plan — Define audiences, research questions & methodology
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Consumer Research — Interviews, surveys, VOC, social listening & behavioral analysis
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Consumer Insights — Uncover customer needs, motivations, barriers & behaviors
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Opportunity Mapping — Identify opportunities across messaging, product, acquisition & retention
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Customer Journey Analysis — Find friction, gaps & moments that matter
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Strategic Recommendations — Turn insights into clear, actionable growth opportunities
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Prioritized Action Plan — Define initiatives based on impact, effort & business priorities
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Testing Roadmap — Translate insights into specific ideas to test and learn from
Consumer Insights Package
Strategic direction, execution oversight & growth acceleration
The goal: Provide the strategic leadership and accountability needed to identify growth opportunities, prioritize initiatives, and ensure the marketing team is executing against a clear growth plan.
This engagement is designed for brands that have an existing marketing team but need senior-level growth strategy, cross-functional direction, and an experienced operator to help turn opportunities into action.
What's Included
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Growth Roadmapping — Priorities, opportunities & action plan
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Consumer & Competitor Insights — Research to uncover growth opportunities
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Customer Journey Audit — Identify friction, gaps & conversion opportunities
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Growth Strategy — Channel, creative & campaign strategy
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Campaign / Go-to-Market Strategy — Strategic campaign from concept to execution
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Team & Execution Oversight — Guidance to keep initiatives moving
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Weekly Strategy Calls — Ongoing collaboration, alignment & optimization
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Growth Reporting & Recommendations — Performance insights and next-step recommendations
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Growth Systems & Processes — Frameworks to make growth more repeatable and scalable
Growth Marketing Package
Shopper Experience Package
Customer perspective & experience optimization
The goal: Step into the shoes of your target shopper and evaluate the brand’s outward-facing customer experience from discovery through purchase. Identify friction points, missed opportunities, and moments that may be preventing customers from engaging, converting, or returning.
This engagement is designed for brands that want an objective, customer-first perspective on their digital shopping experience—with a strategic partner to identify what’s working, what’s creating friction, and where there are opportunities to improve the customer journey and drive growth.
What's Included
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Shopper Discovery — Understand your customer, brand, products & business goals
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End-to-End Shopper Walkthrough — Evaluate the customer experience from ad to post-purchase
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Conversion & Friction Audit — Identify barriers, confusion, trust gaps & missed opportunities
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Site & Merchandising Review — Assess navigation, discovery, PDPs, education, offers & checkout
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Messaging & Experience Audit — Identify inconsistencies and opportunities to strengthen the customer journey
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Competitive Shopper Review — Benchmark 3 competitors and uncover category best practices
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Shopper Experience Scorecard — Evaluate key stages from discovery through post-purchase
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Opportunity Mapping — Identify high-impact opportunities across the shopper journey
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Prioritized Recommendations — Clear recommendations ranked by impact, effort & priority
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Actionable Roadmap — Translate findings into practical improvements for the team
Ready to Work Together?
